This is going to sound crazy, but article marketing is a make it or break it part of internet business systems and success online.

A few years ago a system cam out called the Bum Marketing method. This type of marketing was based entirely around writing articles and submitting them to the article directories. You didn’t even need a website to make money and many people made big money doing it.

Things have changed with internet marketing, search engine optimization and the development of blogging. The thing that stays the same is that article marketing is a very important and powerful way of getting your website higher rankings on the search engines.

The key to article marketing now is not even so much the content of the article, don’t get me wrong this is important, but the main concept behind using articles for marketing is the backlink to your website.

The really important part of article marketing is having an anchor text backlink to your website.

What is an anchor text link?

This is a hyper link to a website that uses the keyword as the link button.

Here is an anchor backlink for an article directory for authors using article marketing.

Here is the actual code that creates that link:

<a href=”http://squeezingthelinkjuice.com”>article marketing</a>

Anchor text links are extremely important to your off site SEO efforts. Off site SEO refers to any efforts that are done to promote your website. Backlinks are a huge part off site SEO.

To this day article marketing remains a very important part of internet marketing no matter what internet business system you are using, no matter what product you are promoting. Articles are even important to get better search engine results for local and offline businesses that have a website to promote their business.

Check out SqueezingTheLinkJuice.com to start submitting short 150 word minimum articles that you can put anchor backlinks in the body of the article. There is even a very special report available absolutely free for stopping by. Use this website as part of your article marketing and backlinking strategy.